Things to Do to Help Get Found Online
Google is the most used search engine. If you’re not found in searches, your business can suffer. Although Google (and the other search engines) don’t full disclose what they use for rankings, they do share some things. It is possible to get good rankings without...
Key Elements of You Online Presence
Most businesses, whether they are business to business or business to consumer have some sort of online presence. A new small business may have an Etsy shop or Facebook page. Larger businesses have websites, pages on relevant social media outlets as well as business...
Does Your Website Pass Google’s Test?
If you've ever searched for anything, you've likely used Google to do it. In ranking search engines, Google is king, but no the only one. Lucky for us, most search engines utilize similar algorithms so what's good on one is good on another. If you're not showing up,...
Tips for Remodelers to Leverage Past Customers
Nearly every small business owner knows that it’s cheaper to convince someone who is already your customer to spend money again then to get a new one. Are you doing all you can to convince your past clients that it’s time to let you tackle their next home improvement...
Why Should I Advertise if I Have a Great Website?
Although you website is important and over 80% of buyers report checking a business's website before making a buying decision, it isn't the only tool people use when evaluating a purchase. In fact, according to Google, it takes generally about 12 impressions before...
Apple Maps – Are You Listed?
I don't own an iPhone or iPad but a lot of the population does. Did you know about 1 in 3 searches is done on an apple device? With that in mind, you want to log in to your iTunes account and create your Apple Maps listing. Here’s how to add your company to Apple Maps...
Looking To Website Traffic That Converts To Customers? Try This
Each month I spend many hours learning about changes in the way things work online and reading blogs about best practices. I also collaborate with a team of people who do the same thing I do for other small businesses across the country. One of the ongoing topics is...
Get Your Google My Business Page Optimized!
Google has had many names for this page over the years. Currently they're calling it Google My Business although in some places it's still referred to as Google+. Let’s tackle why it’s important to have your Google My Business Page optimized. In most searches, seven...